What Are the Benefits of Trade Printer Integration?

If you are looking to make a change by utilising web to print software to automate your processes, there are many aspects you will need to consider when searching for your perfect printer eCommerce solution.

Integrations are a key part of choosing your web to print software. A good web to print system will offer a variety of integrations from accounting and courier, to marketing tools and trade printers, allowing you to automate workflow and minimise time intensive low skill tasks.

But what are the specific benefits of integrating trade printing suppliers with your own print ecommerce?


As previously mentioned, a good printer eCommerce offering will allow you to automate your processes taking an online order and allowing that order to be sent directly to your chosen trade print supplier.


Trade print supplier integrations minimise the need for double keying the order and any accompanying customer and delivery information. One of the obvious benefits of this removal of double keying is the virtual elimination of human error, such as typos on orders or the mixing of order content with order details.


Printer eCommerce that allows for online orders to go through your back office allows for streamlining ensuring that your employees can spend more time on skilled tasks that require more attention rather than on tasks which require less skill and experience.


When you are looking to update your printer eCommerce offering with a web to print software solution, it is a good idea to look for a solution that will allow you to integrate with more than one trade print supplier at a product level.

If you are able to choose your trade printer at a product level, you can choose which supplier to use on a product-by-product basis. An extra added benefit is the ability to build in quantity breaks meaning you can adjust your margin based on the order quantity at a product level. This allows you to set your pricing competitively based on the margin you wish to make for larger orders with minimal management.

Why Choose Flex4?

Flex4 have over 10 years’ experience in designing, developing, and supporting web to print systems, solutions, and services for print businesses in both the UK and overseas.

We have an experienced print eCommerce team with skills and experience in business development, marketing, project management, software development, website management, online payment, print management and both SEO and complete online marketing campaigns for printers.

Our market leading OPS web to print eCommerce solution combines print specific functionality with the many benefits offered by WordPress. OPS has been designed and developed specifically by Flex4 to help your print business grow by increasing your print revenues and reducing your administration costs by streamlining workflows. The result is a better ordering experience for your customers and a better margin and more efficient process for you.

Contact us now to find out more about the trade print supplier integrations with our web to print software, OPS.