Black Friday 2020 – The Headline Predictions

Black Friday, 27 November 2020, is sure to be different to the Black Fridays we have known in previous years. With the US elections and the coronavirus pandemic, 2020 has been a year like no other. The need to be able to shop online is becoming all the more prevalent for customers across the globe. […]

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eCommerce for printers explained

This is an interesting topic, largely because it’s assumed that everyone knows what eCommerce is, and that there isn’t much to say about it.  Right?  Wrong!  Getting your print eCommerce working correctly is pivotal to effective customer segmentation and maximising order quantities and values.  Let’s see how. What’s eCommerce? We’ll start with the simplest possible […]

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The importance of websites for printers

Let’s start with a few home truths: it doesn’t matter how brilliant your web site is if no-one ever finds it it doesn’t matter how quickly they find it if they take one quick look and then move on it doesn’t matter how long they stay on your site if they don’t do anything positive […]

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