In our last article on Web to print we talked briefly about on-line security, flagging that since people are conducting financial transactions (i.e. paying for things) on-line, then there is a need for that data to be secured. We mentioned SSL (“Secure Sockets Layer”), a technology which authenticates and encrypts the sensitive data being transmitted […]
Read moreIn recent articles we’ve touched on some of the fundamentals of Web2print (there really seems little point in standardising on a name for it as there are so many variants), but before we get too far ahead of ourselves we thought that it might be useful to take a small step back and check that […]
Read moreArticle updated June 2018 Let’s start by agreeing what to call it shall we? Is it Web to Print? Or Web2Print? Or even W2P? Or any combination of all of the above? Well, as far as we’re concerned it’s all of them, and as there’s no agreed standard, it doesn’t really matter. Probably best if […]
Read moreIntroduction to the series In a series of articles over the coming months, we’ll be covering a range of topics starting with Website Marketing and ending with Web to Print Storefronts, with a variety of subjects in between. Our intention is to provide you with a wide span of information, enabling you to make rapid […]
Read moreRunning a busy web to print business takes a great deal of time and energy. So much so that the dark art of Search Engine Optimisation (SEO) is not a discipline to which you can possibly devote the time it takes to stay abreast of all the latest developments, no matter how crucial effective SEO […]
Read moreIs it urgent, or is it important? We all know how easy it is to become swamped by the avalanche of administrative tasks which plague every business owner every day, making it difficult to take the time out to explore those very aspects of our day to day business which might significantly reduce the volume […]
Read moreThere is strong evidence that a blog is one of the best attraction strategies for your print business. In fact, according to Hubspot – 57% of businesses have acquired a customer through their blog. If you require help with your blogging – remember that blog content generation is just one of the many online marketing […]
Read moreThe major search engines Google and Bing are excellent sources of visitors to your website. Google in particular is able to provide enough visitors, enquiries and sales to sustain most print businesses and make their website a worthwhile investment so it is essential that you pay attention to SEO. SEO or search engine optimisation is […]
Read moreIn any 20 minute period, up to 1,000,000 links are shared on Facebook. There are many many more facts like this which reinforce what a juggernaut social media has become. Facebook, Twitter, LinkedIn, Google+, Stumbleupon, Foursquare and others – the web is now driven by social. Near enough everyone is on Facebook or Twitter whether […]
Read moreThere is a great deal of confusion in the web to print software market, particularly amongst printers that are looking to adopt web to print functionality for the very first time, as to what exactly is the difference between a web to print storefront and a complete web to print setup. Today we will tackle […]
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